

The SOS Process
Snapshot
Observation
Solution
AlpacaBizSOS
AlpacaBizSOS helps alpaca business owners strategize effective business lifecycle solutions for their farms so
they feel focused and successful.
Through personalized support, AlpacaBizSOS offer practical tips, strategic planning guidance, and financial tools tailored to your farm needs. Whether it’s navigating cash flow, setting up a solid business plan, or discovering growth opportunities,
AlpacaBizSOS provides personalized solutions that
meet your distinct business circumstances.

"Focus on steps"
Jody was able to direct my focus on the steps that would be required to effectively reach my desired goal within my timeframe. She accomplished this by helping me structure my time, thoughts, and ideas along with redirecting my doubts and frustrations.

"Direct guidance and support"
Jody helps clients pursue their ultimate vision and goals which is so important and refreshing! I have loved seeing how she encourages us to orbit and help spitball and orchestrate ideas that stick. It seems to come from an unbiased perspective which is excellent in encouraging ideas but she also offers direct guidance and support to implement personal goals.
What's Your Next Step?

Snapshot Chats
Snapshot Chats offer 1/2hr slots for quick insights and perspective into your business questions, helping you keep your momentum going!

Strategic Session
Personal 2 Hour Business Strategy Session
An in-depth strategy session to align your business goals and set a clear path forward.
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Alpaca Enthusiast: Jody can probably tell you more about alpaca Biz styles than you ever knew existed! 🦙 From fleece to farming, Jody has mastered the art of alpaca ventures.

Meet your AlpacaBizSOS Guide:
Strategic and Tactical Integrator
Jody Hatch is a fun-loving entrepreneur with a passion for alpacas, blending over 20 years of business expertise with a teacher's heart, turning every venture into an exciting adventure full of learning, creativity, and growth.
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Serial Entrepreneur: With over 20 years of entrepreneurial experience, Jody's journey spans multiple industries, always driven by curiosity and a knack for innovation.
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Lifelong Learner: Whether it’s financial strategies or business growth hacks, Jody is always in learning mode and loves sharing new tool and insights.
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Adventurer and Strategist with a Plan: Jody believes in making business planning as stress-free and fun as possible—because, let’s face it, planning success should be an adventure!
"Focus and understanding"
The first word that comes to mind is focus. Jody helped me
gain a greater focus and understanding on our business.
She helped identify alternative sources of revenue.
THINGS PEOPLE ASK ABOUT WORKING WITH ME
Frequently Asked Questions
Personal! Clarity, tools/resources, and support for your success!
1. CLARITY – Stop the Overwhelm
You’re not just “running a farm”—you’re running a business. But without clarity, it’s easy to feel lost
in daily chores, financial fog, and “what’s next?” paralysis.
I help you:
• Define your unique vision for your alpaca business—beyond “just making it work”
• Identify your core revenue streams (breeding, fiber, agritourism, etc.)
• Set realistic, measurable goals—no more vague dreams
• Create a 12-month roadmap so you know exactly what to focus on, and when
• Get clear on your herd strategy—breed for profit, not just passion
2. TOOLS & RESOURCES – Stop Reinventing the Wheel
You don’t need to create everything from scratch. You need proven systems that work for alpaca
businesses.
I provide:
• Financial trackers & pricing calculators – know your numbers with confidence
• Sales scripts & buyer conversation guides – sell without sounding salesy
• Marketing templates – for websites, social media, and farm events
• Operational checklists – for shearing, health checks, and daily management
• Herd planning tools – breeding records, fiber logs, and dispersal planners
• Strategic Navigation Workbook – my step-by-step framework for alpaca business success
3. SUPPORT – Stop Going It Alone
Running an alpaca business can be isolating. You need a strategic partner—not just a Facebook group
full of well-meaning hobbyists.
You’ll get:
• Direct access to me – a straight-shooter with 20 years of industry experience
• Accountability – so you actually implement what you learn
• Community – connect with other serious alpaca entrepreneurs who “get it”
• Problem-solving partnerships – bring me your stuck points and let’s solve them together
• Ongoing guidance – not a one-time consult, but consistent support as you grow
Clarity and structure specific to your business phase, sales strategy, herd composition projections, income generation, business development, retirement planning, strategic planning...just to name a few!
At AlpacaBizSOS, we don’t just talk alpacas—we talk business.
Our focus is on providing clarity, structure, and strategy tailored to your specific phase, goals, and challenges. Whether you’re just starting out, scaling up, or planning your exit, here’s what we cover:
📈 BUSINESS PHASE & CLARITY
You’re in one phase—but thinking in another? Let’s align.
• Start-Up Strategy: From “alpaca lover” to “alpaca entrepreneur”—setting up your farm for profit from Day 1.
• Growth Mode: Scaling your operations without sacrificing your sanity or quality.
• Maintenance & Optimization: Streamlining systems so your business runs smoothly, even
when you’re not there.
• Legacy & Transition: Planning your next chapter—whether that’s retirement, dispersal, or passing the farm forward.
Example: A new farm owner thought she needed 20 alpacas to be “legit.” We built a phased plan starting with 5—and she was profitable within 8 months.
🧭 STRATEGIC PLANNING Dreaming is good. Planning is better.
• Vision Casting: Defining what success actually looks like for you—not the alpaca industry “standard.”
• Goal-Setting Systems: Turning big dreams into quarterly targets and weekly tasks.
• Roadmapping: Your 1-year, 3-year, and 5-year strategic business blueprint.
• Scenario Planning: “What if” preparation for market shifts, herd health issues, or life changes.
💰 INCOME GENERATION & FINANCIAL STRATEGY Profit isn’t a dirty word.
• Revenue Stream Diversification: Breeding, fiber, experiences, education—how to balance and scale.
• Pricing Confidence: How to price alpacas, fiber, and services without undercutting yourself or scaring buyers.
• Financial Tracking & Forecasting: Knowing your numbers so you can grow your numbers.
• Profit-First Mindset: Shifting from “covering costs” to “creating wealth.”
🦙 HERD STRATEGY & COMPOSITION Your herd is your inventory. Let’s manage it like a CEO.
• Breeding for Profit vs. Passion: Aligning genetics with market demand.
• Herd Size Optimization: Why more alpacas ≠ more money.
• Fiber-Focused Herding: Building a herd for quality fiber production and partnerships.
• Show & Competition Strategy: How to compete—and win—without going broke.
📣 SALES & MARKETING SYSTEMS Selling isn’t sleazy—it’s strategic.
• Buyer Psychology & Matchmaking: Connecting the right alpaca to the right human.
• Sales Process Design: From inquiry to close—without the awkwardness.
• Farm Storytelling: Marketing that feels authentic, not salesy.
• Digital Presence: Website, social media, and email strategies that actually convert.
🧵 FIBER BUSINESS DEVELOPMENT You don’t have to knit to profit from fiber.
• Fiber Monetization Models: Raw sales, mill partnerships, value-added products.
• Fiber Quality & Grading: Understanding what you have and who wants it.
• Fiber Marketing & Branding: Telling the story behind the fleece.
• Supply Chain Simplification: From shear day to pay day—streamlined.
🕐 OPERATIONAL EFFICIENCY & TIME MANAGEMENT Your time is your most valuable asset.
• Daily Systems & Routines: Automating chores, health checks, and record-keeping.
• Delegation & Team Building: Even if “the team” is just you and your spouse.
• Technology Tools: Apps, templates, and tools that save hours every week.
• Shearing & Health Day Logistics: Planning so it’s smooth, not stressful.
🧠 LEADERSHIP & PERSONAL DEVELOPMENT You’re the CEO of your farm. Lead like one.
• Personality-Driven Business Strategy (Type Coach Facilitation): Aligning your natural strengths with your business roles.
• Decision-Making Frameworks: How to make confident choices without second-guessing.
• Boundary Setting: Saying “no” so you can say “yes” to what matters.
• Mindset & Resilience: Navigating the emotional rollercoaster of farm ownership.
🏁 RETIREMENT & DISPERSAL PLANNING Every business needs an exit strategy—even yours.
• Herd Dispersal Strategy: Maximizing value and minimizing stress when it’s time to downsize or sell.
• Legacy Planning: Passing on your farm, your knowledge, or your bloodlines.
• Asset Transition: What to do with land, equipment, and intellectual property.
• Life After Alpacas: Redefining your identity and purpose beyond the farm.
🤝 INDUSTRY POSITIONING & PARTNERSHIPS Building a business that’s respected, connected, and influential.
• Networking Strategy: How to build meaningful industry relationships.
• Collaboration Models: Partnering with other farms, mills, and businesses.
• Speaking & Teaching Opportunities: Becoming a recognized voice in the alpaca world.
• Industry Trend Analysis: Staying ahead of shifts in the market and culture.
In short: If it impacts your alpaca business’s success, sustainability, or sanity—we address it. No fluff. No hobby talk. Just strategy, structure, and support from someone who’s been in your shoes and built a profitable, purple-banner-winning business along the way.
Insightful, strategic, efficient, supportive, ingenuitive, and encouraging.
When people work with me, they don’t just get advice—they get a partner.
Here’s what clients, peers, and industry friends say about the experience—and why each trait matters for your success:
INSIGHTFUL
“Jody sees what I don’t.” Clients often tell me I have a knack for spotting hidden opportunities—and invisible obstacles. Whether it’s a revenue stream you’ve overlooked, a herd dynamic that’s holding you back, or a pricing strategy that’s leaving money on the table, I connect dots you didn’t know were there.
It’s not magic—it’s 20 years of industry immersion, pattern recognition, and a teacher’s eye for what moves the needle.
STRATEGIC
“She doesn’t give me tasks—she gives me a roadmap.”
I’m known for turning overwhelm into order.
You won’t get a random list of “things to try.” You’ll get a phase-by-phase, priority-driven plan tailored to your farm, your goals, and your life.
From breeding charts to financial forecasts to exit timelines—I help you navigate forward with intention, not impulse.
EFFICIENT
“In 30 minutes, she solved what I’d been stuck on for months.”
Time is your most precious resource. I respect it.
My background in logistics, systems design, and operational coordination means I cut through the noise and deliver actionable steps—fast.
No fluff. No filler. Just clear, direct, and usable guidance that saves you time, energy, and money.
SUPPORTIVE
“She’s in my corner—even on the hard days.”
Building a business can be lonely. I’ve been there.
My support isn’t just strategic—it’s emotional and practical. I celebrate your wins, troubleshoot your setbacks, and remind you of your “why” when you need it most.
As a former teacher and a working mom who built a farm from scratch, I meet you with empathy, honesty, and unwavering belief in your capability.
INGENUITIVE
“Jody finds solutions I would’ve never thought of.”
When you’re stuck inside your own business, it’s hard to think outside the barn.
I bring a creative yet practical problem-solving lens to every challenge—whether it’s redesigning a sales process, restructuring a fiber partnership, or reimagining a farm event.
My “Questioner Extraordinaire” mindset means I rethink possibilities, not just repeat industry norms.
ENCOURAGING
“She doesn’t just believe in my business—she believes in me.”
Strategy matters, but so does mindset.
I’m your confidence builder. Whether you’re preparing for a big sale, stepping onto the show floor, or pitching a partnership, I help you show up with clarity and courage.
My coaching is grounded in real experience, not theory—so when I say “you can do this,” you know it’s true.
RESULTS-DRIVEN
“I didn’t just learn—I implemented and saw change.”
At the end of the day, my clients don’t just feel better—they do better.
They sell more alpacas. They streamline their operations. They increase their profit. They win ribbons. They reclaim their time.
Working with me is purposeful, progressive, and productive—every conversation moves you toward a tangible outcome.
TEACHER-HEARTED
“She doesn’t just give answers—she helps me learn how to find them.”
My teaching background is my superpower.
I break down complexity into clarity, empower you with tools and frameworks, and foster your growth as both an alpaca owner and an entrepreneur.
I’m not just here to guide you—I’m here to equip you for lifelong success.
In Their Words:
“Jody’s guidance was the difference between feeling lost and feeling launched.” “She’s the strategic partner I didn’t know I needed.”
“Finally—someone who gets the business side, not just the barn side.”
Created by Get The Tech Out Of Here with Systeme.io
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